![]() Kennedy’s translation is the source that I use. In The Classic Review, Sally van Noorden points to George Kennedy’s modern translation as the standard reference text for studying On Rhetoric. Indeed, the editors of The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting call it “the most important single work on persuasion ever written.” It is hard to argue this claim most advice from modern books can be traced back to Aristotle’s foundations. Many teachers of communication, speech, and rhetoric consider Aristotle’s On Rhetoric to be a seminal work in the field. Being aware of these three strategies of Aristotle's rhetoric can help us better understand these messages that only try to convince us with sophistry.Written in the 4th century B.C.E., the Greek philosopher Aristotle compiled his thoughts on the art of rhetoric into On Rhetoric, including his theory on the three persuasive appeals. But the public accepts them because of its great capacity for empathy. The same thing happens with false news or fake news. Populist discourses, which seek more to move than to provide logical arguments, seem to be easier to develop. The pathos still seems to have a greater influence at the moment. The people who dominate them have the ability to convince others to do something. ![]() This combination is the center of the strategy in the debate teams. The combination of the three is used to get the most convincing tests. However, daily arguments are more dependent on pathos and of ethos. The logos was Aristotle's favorite argumentative technique. For example, the phrases "Pedro loves comedy" and "this film is a comedy" can reasonably lead us to conclude that "Pedro will love this film". It is not necessarily true because of its subjective nature. The conclusion is, however, only an expectation. For example, the logos argument of "women like oranges" would be "women like fruits" and "oranges are fruits". So that logical reasoning has two forms: deductive and inductive.ĭeductive reasoning holds that "if A is true and B is true, the intersection of A and B must be true as well". The logos refers to any attempt to appeal to the intellect, to logical arguments. In persuasion, the logos is the logical reasoningbehind the speaker's statements. For example, addressing an audience as equals, rather than as passive characters, increases the likelihood that people will become actively involved in listening to arguments. In addition, the character will be influenced by the reputation of the argumentator, regardless of the message. The tone and style of the message will be the key. Content must be reliably presented to become credible.Īccording to Aristotle's rhetoric, the ethos is particularly important to generate public interest. It is not enough to make logical reasoning for the arguments to be effective. The speaker must be trustworthy and respected as an expert on the theme. For speakers and writers, have the credibility and the similarity with the audience that constitutes the ethOs. It means moral and show moral personality. The second category, the e thos, means character. For example, in an argument against legal abortion, vivid words can be used to describe babies and the innocence of a new life, so as to evoke sadness and concern on the part of the audience. ![]() The pathos is very much used when the arguments that are going to be exposed are controversial.Since these arguments usually lack logic, success will lie in the ability to empathize with the public.
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